Why is persuasion so difficult, and what can you do to set people on fire?
In search of answers to those questions, Saad Arshed, COO, Xgrid.co, hosted William Greenblatt, CEO & Co-founder, OutLoud Speakers School, who helps entrepreneurs tell their stories with confidence & clarity.
William suggests engaging your audience’s emotions by using the hero journey’s method – Problem, Solution, and Prize, which could make your message 22 times more memorable.
But, how do you engage the audience’s emotions? Start with your personal story and seamlessly transition into your company’s story, focusing on how you solve problems for your customers.
He also shares how he categorizes different types of audiences into visionaries, empaths, theorists, and pragmatists, and how you can tailor your pitch for each by balancing emotional and logical elements.
Got an elevator pitch to deliver? William has created a framework just for that. Creating a personal brand? Refine your founder’s story with his three-part story framework: Childhood Origin, Youth Awakening, and Choice.
In short, let your authentic, passionate self shine through in every presentation!
