Articles

See how Marketo enhanced data hygiene and marketing efficiency for a global telecom company, driving better campaign outcomes.

Discover how Marketo-Salesforce integration transformed lead management for a biotechnology firm, improving accuracy and conversion rates.

Learn how a tech company leveraged Marketo to refine ABM strategies, driving personalized sales engagement and better conversions.

See how templates and tokens in Marketo simplified campaign creation, enabling consistent branding and operational efficiency.

Discover how Marketo's custom attribution models provided deeper marketing insights, optimizing campaign ROI and performance tracking.

Learn how Marketo enhanced marketing campaigns by leveraging effective data segmentation and seamless system integration for targeted outreach.

Explore how Marketo helps financial services achieve data accuracy and compliance, ensuring seamless, regulation-friendly marketing campaigns.

Learn how empathy in marketing helps businesses understand and address customer needs, building stronger connections and driving long-term loyalty.