Scale from $5M to $100M Business – Pro Tips from a Former Microsoft Expert
Tim Hillison, whose impressive career spans GTM strategy, brand development, and sales roles at Microsoft, Visa, and PayPal, and who is now the founder of Entry Point One, engages in a profound discussion with Saad Arshed, COO at Xgrid. They delve into crucial strategies for scaling startups in today’s rapidly evolving market landscape.
Tim highlights the dramatic shift in the competitive terrain: from just 200 SaaS startups in 2015 to over 30,000 today. He outlines how the go-to-market (GTM) strategies must adapt to address the impacts of new economic realities, technological advancements, and the challenges modern startups face.
In this podcast, Tim offers valuable growth hacking strategies designed to transform your business and navigate the complexities of the contemporary market. Key areas of focus include:
– Evolving GTM Strategies: Learn how to adapt and refine your go-to-market approach for sustainable growth.
– Economic Impact & Scalability: Understand how to leverage economic trends and scale your startup efficiently.
– Mastering Channels: Discover how to align branding and demand generation across multichannel and omnichannel platforms.
– Breaking Silos & Navigating Change: Get actionable tips on overcoming team silos and managing change effectively.
Dive into Tim’s expert insights and elevate your startup’s growth trajectory!
