Struggling to Nail Your Brand Story or Content Strategy?
It’s a challenge many B2B startup founders face, but the good news is—you don’t have to figure it out alone.
In this episode, Saad Arshed, COO of Xgrid.co, and Dan Gershenson, Chief Marketing Officer at Caliber, dive deep into the must-know strategies for effective brand positioning and content creation.
Here’s what you’ll get from this conversation:
- Crafting a Brand Narrative that Sticks: Learn how to build a story that speaks directly to your audience.
- Understanding the Buyer’s Journey: Discover the key phases—know, like, trust, try, buy, repeat, and refer—and how to engage at each stage.
- Revamping Your Content Strategy: Simple ways to adapt your content to fit different platforms while keeping it fresh.
- Using AI to Supercharge Your Marketing: How to harness AI for productivity without losing creativity.
- Building a Personal Brand: Why your personal voice matters and how it can amplify your business.
- Tracking KPIs that Actually Matter: Focus on the metrics that drive real brand growth and client loyalty.
- The Power of Community: Learn how connecting with the right people can elevate your brand presence.
If you’re ready to level up your brand game, you won’t want to miss this!
