The Ultimate Marketo Report – Revealing Insider Strategies
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We interviewed over 100 VPs, Directors, Board Members, and Marketo champions to reveal the best practices & pro tips on using Marketo for optimal success!
What started as a mission to address market gaps in our white-label services uncovered deeper, more complex scenarios within Marketo, which required proven tactics from experts with years of experience for using Marketo to drive top-notch marketing results.
This report helps CMOs & Marketing Operations Heads
01
To improve marketing efficiency and reduce time spent on manual processes.
02
To make smarter, data-driven decisions that enhance campaign performance.
03
To customer engagement and retention through personalized and automated experiences.
04
To keep your business ahead on the innovation curve by equipping with the latest trends in AI and automation.
Optimize Every Part of Marketo with Proven & Actionable Steps
Lead Generation, Campaign Optimization, & Lead LifeCycle Management in Marketo
Lead Generation, Nurturing & Lead Scoring
Effective strategies for generating and nurturing leads, coupled with best practices for lead scoring.
Campaign Management and Optimization
Learn how to design and manage high-performing campaigns and make data-driven adjustments to optimize performance.
Personalization and Segmentation
Deliver highly targeted and personalized content by utilizing Marketo’s segmentation capabilities.
Customer Lifecycle Management
Optimize customer journeys from acquisition to retention using Marketo’s powerful tools.
Martech Landscape
01
The Constantly Evolving Martech Landscape
02
Avoiding Over Complicated Martech Solutions
03
Composability and Flexibility in Martech
04
Consolidation of Martech Tools
Top Marketo & Marketing Experts
John Grundy
Senior Manager @ Accenture
Robyn Hatfield
Marketing Director Operations
Kacper Gawlick
Marketo Certified Solutions Architect
Tyron Pretorius
Marketing Operations Manager at Telnyx
Aine Dundas
Head of EMEA Marketing at Notion
Vladlena Mitskaniouk
Head of Marketing at a Stealth Startup
Vlad Croitoru
Freelance Marketing Operations Consultant
Jacqueline Freedman
CEO at Monarch Advisory Founder
Tamara Ann Johnson
Manager @ Campaign Operations
Victoria Jabbar-Rey
Sr. Marketing Operations Manager
Britney Young
Ex-Director of Digital Marketing @ Prudential Financials
Russel Henley
GTM Sales Lead
Justin King
Marketing Consultant at Justin Marketo King
Corey Bayless
Director at Prudential Financial
Debra Monkman
Automation and Operations Manager
Thais Macedo
Marketing Operations Expert
Lauren Aquilino
Founder and CEO at EMMIE Collective
AJ Sedlak
Marketing Technology Lead at Ford Motors
Michael Hartmann
Founder at Hartmann Advisory Group LLC
Mike Rizzo
Founder
Elicia Chen
Head of Marketing @ DroneDeploy
Patricia Pouncey
Growth Marketer at Pouncey Consulting
Rachel Noble Squire
Founder & Principal Consultant
Brooke Bartos
Marketing Ops Director, InvoiceCloud
Amy Abascal
Fractional Marketing VP
Courtney McAra
Marketing Ops, Mustang MarTech
Marketo Resource Library
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Marketo Implementation Checklist
Mitigate Implementation Risks - Foolproof Your Marketo Setup from Start to Finish.
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Marketo Mini Report
Industry Insights on Marketo Usage from Key Decision Makers
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Webinar
From Data to Dollars: Marketo’s Guide to ROI & Attribution – Xgrid x Marketo Webinar
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Whitepaper
From HubSpot to Marketo: A Step-by-Step Guide to Successful Migration
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Case Study
Achieving 27% Higher Lead Volume and 25% Higher ROI: A Marketo Case Study
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Blog
Marketo’s Production Efficiency: The Power of Templates and Tokens
Mastering Data Management in Marketo
Enhance Quality, Eliminate Duplication, and Streamline Integration
01
Data Quality and Cleanliness
Learn how to overcome the challenges of dirty data, improve data normalization, and maintain accuracy.
02
Data Duplication and Merging
Strategies to prevent duplicate records and merge data effectively within Marketo.
03
Data Integration and Synchronization
Insights into syncing data seamlessly between Marketo and other platforms, like Salesforce and CRM systems.
04
Data Privacy and Compliance
Address crucial data privacy concerns such as GDPR compliance and consent management.
05
Reporting and Analytics
Use Marketo’s built-in reporting tools and integrate with third-party platforms to measure key metrics.
06
Data Visualization
Utilize powerful tools like Power BI, Tableau, or Marketo’s native reporting features to visualize key marketing data.
Challenges, Best Practices & Future Trends
Overcoming
Challenges
Solutions to common marketing operations challenges, including data quality & sync issues, integration complexes, much more.
Best
Practices
Proven strategies for using Marketo’s features for successful marketing operations and campaigns.
Master Automation
in Marketo
Get actionable advice on lead generation, campaign management, and personalizing customer experiences.
Stay Ahead of
Trends
Prepare for the future with insights on AI, automation, and the next wave of marketing technology.
Optimizing Marketo
Customizations and Seamless Integrations with CRM Systems
01
Customization and Flexibility
Maximize Marketo’s flexibility to adapt to your specific business needs, and leverage its customization options for efficiency.
02
Integration with Other Systems
Best approaches for integrating Marketo with Salesforce, CRM systems, and other essential business tools.
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