Ever wondered why marketing and leadership have different views on success?
In this video, marketing expert Ayesha Kayani sheds light on the gap between activity-based metrics and ROI-focused measurements.
Learn why marketing teams focus on activity tracking while leadership prioritizes deals closed and revenue generated. Discover how to bridge the gap and create a unified attribution strategy that satisfies everyone.
Don’t miss this insightful discussion on attribution! Hit that subscribe button for more marketing tips.
