Tired of relying on last-touch attribution to measure your marketing impact?
Join Britney Young, Director of Digital Marketing at Prudential Financial, as she shares how to shift your perspective and gain a holistic view of the customer journey.
Discover the power of a well-structured lead lifecycle and the importance of aligning marketing and sales teams.
Learn how to leverage custom object tracking in Salesforce to uncover hidden insights and drive better business outcomes. This video is a must-watch for marketers looking to optimize their attribution strategy and improve ROI.
