Seamlessly Managing Webinars with Zoom and Marketo Integration

Client Background

A B2B technology company relied heavily on webinars to connect with prospects and nurture leads. However, they struggled with managing event registration, attendee engagement tracking, and follow-ups efficiently.

Solution

The company integrated Zoom and Marketo to create a streamlined and automated event management process, from registration to post-event follow-ups.

Implementation Steps:

Webinar Setup in Zoom:

Detailed event information, including mandatory registration, was configured in Zoom.

Event Campaign in Marketo:

Campaigns were set up in Marketo, associating each event with Zoom.

Email Automation:

Dynamic confirmation emails containing unique webinar URLs were configured and marked as operational.

Data Sync Testing:

Registrations were tested to ensure data sync between Zoom and Marketo within 48 hours.

Engagement Tracking:

Attendee metrics such as participation rates were tracked and analyzed within Marketo.