The Role of Data Hygiene in Improving Campaign Performance

Without clean data, businesses risk duplicate contacts, sync issues with Salesforce, and inaccurate campaign performance insights.

“Data hygiene is a struggle… duplicates are a battle, and we dedicate manual efforts weekly to ensure the data stays clean.”

This article will explore the importance of data hygiene in Marketo and provide best practices for managing duplicates, syncing data, and maintaining accuracy across the board.

Weekly Data Maintenance

Robyn’s team dedicates significant time each week to manual data cleaning. This involves identifying and removing duplicate contacts, ensuring fields are filled out correctly, and regularly syncing data with Salesforce.

Maintaining clean data is crucial for accurate reporting. By prioritizing data hygiene, her team can execute campaigns effectively and generate reliable insights that inform strategic decisions.

“We manually clean the data weekly—removing duplicates and checking that all necessary fields are filled. It’s a manual process, but it’s essential.”

By implementing a data hygiene routine, the team can avoid the pitfalls of messy data, ensuring that Marketo campaigns are reaching the right people and that lead scores reflect accurate information.

Conclusion

Maintaining data hygiene is critical for effective Marketo operations. Robyn’s approach to regular data cleaning ensures that campaigns run smoothly and that reporting provides accurate insights for decision-making.