Multi-Brand Operations in Marketo: Managing Distributed Teams

“We have multiple business units and brands, and the challenge is making sure the system works for everyone while also evolving for the needs of each brand.”

This article will focus on the challenges of managing distributed marketing teams using Marketo and how to maintain efficiency across different business units without compromising on individual brand needs.

Streamlining Multi-Brand Operations

John emphasizes the importance of setting up clear workflows for each brand while ensuring that all teams are aligned on the overarching marketing strategy. 

This involves creating a centralized system for managing campaigns, but allowing flexibility for each brand to adjust its messaging and strategies based on its target audience.

“You need to have a centralized structure, but it has to be flexible enough so that each brand can tailor its campaigns to its own audience and goals.”

He also recommends setting up clear reporting structures for each brand, ensuring that marketing performance can be tracked both at the brand level and across the business as a whole.

Conclusion

Managing multi-brand operations in Marketo requires a balance between centralized control and brand-specific flexibility. By establishing clear workflows and reporting structures, businesses can ensure that each brand’s marketing needs are met without sacrificing overall efficiency.