Managing Multi-Regional Campaigns in Marketo

She explains how her team uses naming conventions, Salesforce dashboards, and regular communication with regional managers to keep campaigns aligned across various geographies.

“I work with the different regional managers to make sure everything’s aligned… I set up a lot of reporting dashboards in Salesforce to break that all out.”

This article will explore how businesses can manage multi-regional campaigns using Marketo, ensuring that messaging, strategy, and reporting remain consistent across different markets.

Setting Up Clear Naming Conventions

Debra emphasizes that consistent naming conventions are essential when managing multiple regional campaigns within a single Marketo instance. 

By naming campaigns, workflows, and assets systematically, her team is able to keep track of which campaigns belong to which regions, avoiding confusion and maintaining efficiency.

“We use strict naming conventions so that anyone can quickly identify what region a campaign is for and where it fits in the overall strategy.”

Using Salesforce for Reporting

To ensure that performance is tracked properly across regions, Debra integrates Salesforce dashboards to create customized reports that break down campaign performance by region. This allows her team to monitor engagement, lead generation, and ROI for each market individually.

“With the Salesforce dashboards, we can easily break down the data by region, which helps us understand what’s working and what isn’t in each market.”

Conclusion

Managing multi-regional campaigns in Marketo requires clear naming conventions and robust reporting tools. Debra’s approach demonstrates how businesses can maintain alignment across regions and track performance effectively using both Marketo and Salesforce.