Hyper-Personalization with Marketo: Using Velocity Scripting to Scale Personalization

One of the most powerful features Corey discusses in his use of Marketo is the platform’s ability to deliver hyper-personalized content at scale. Using velocity scripting, Corey was able to tailor messaging for hundreds of different customer segments, resulting in highly targeted campaigns that drove significant revenue growth. For businesses looking to increase engagement and boost sales, Marketo’s personalization capabilities are a game changer.

Personalization as a Revenue Driver

Corey recalls a major project where he used velocity scripting in Marketo to personalize content for up to 250 different segments. This level of personalization allowed his team to send highly relevant emails and offers to each segment, based on their specific behaviors and preferences. “With velocity scripting, you can create tailored experiences for each individual customer,” Corey explains. “It’s not just about first names anymore—it’s about delivering content that’s directly relevant to their needs.”

The results speak for themselves. Corey shares that through this approach, his team was able to generate over $100 million in revenue within a year. The ability to deliver hyper-personalized content at scale allowed them to deepen customer relationships and drive conversions, proving that personalization is more than just a nice-to-have—it’s a major driver of business growth.

The Role of Velocity Scripting in Marketo

At the heart of this hyper-personalization strategy is velocity scripting, a powerful tool within Marketo that enables marketers to create dynamic content for different customer segments. Corey explains that velocity scripting allows you to insert personalized variables into emails and landing pages, tailoring each message based on the recipient’s behavior, preferences, or purchase history.

“Velocity scripting takes personalization to the next level,” Corey says. “It lets you adjust the messaging for hundreds of different segments, all within the same campaign.” This capability is especially valuable for businesses with large, diverse customer bases who require highly individualized marketing efforts.

Conclusion

Hyper-personalization has become a cornerstone of effective marketing, and Corey’s experience with velocity scripting in Marketo demonstrates the power of delivering highly relevant content at scale. By tailoring messages for hundreds of customer segments, businesses can drive significant revenue growth and deepen customer relationships. For marketers looking to improve engagement, Marketo’s velocity scripting offers a powerful tool to achieve personalization at scale.